: the product in the ad must strictly preserve this image's photoreal finish, packaging colors and text — crisp and undistorted throughout.
Project: ChocoJoy creamy hazelnut chocolate bar · vertical 9:16 · 10 sec · 24fps
Core style: mixed-media collage motion. The frame is built from two sharply contrasting textures — (1) real product photography: the ChocoJoy bar stays photoreal at all times; (2) hand-drawn flat illustration: every character, decoration and piece of text is 2D flat hand-drawn, with visible brush strokes and a subtle stop-motion jitter (frame-by-frame). This contrast of "a real product surrounded by a hand-drawn world" is the signature of the whole piece. Brand palette: teal (
#3DD6C4) primary, with hot pink, cream white, chocolate brown as support.
Pacing: the 10 seconds split into 4 segments of ~2–2.5s each, with hard cuts between them — snappy and jumpy, never a slow pan or a long static straight-on shot. Motion uses bounce / overshoot, playful rather than smooth.
Shot list:
Shot 1 · 0–2.5s | Macro close-up
The product fills the frame, pushing in gently from bottom-right to top-left. A flat hand-drawn character throws its arms around the chocolate bar in a hug, blissful smile. Teal background, with hand-drawn creamy swirls and glossy melting-chocolate textures flowing off the edges of the bar. Hand-drawn caption bounces in: "Pure joy, every bite."
Shot 2 · 2.5–5s | Mid-shot float · selling-point burst
Hard cut. The product shrinks, floats and slowly rotates to center frame while a hand-drawn character below "lifts" the bar aloft like a trophy. An illustrated bitten cross-section (revealing hazelnut filling and crispy wafer layers) zooms in, surrounded by hand-drawn hazelnuts, a mint leaf, and dripping melted-chocolate droplets. Pink and brown energy shapes and stars pop in from all sides. Caption: "Crunchy hazelnut × silky chocolate."
Shot 3 · 5–7.5s | Wide group shot · peak energy
Hard cut. Multiple hand-drawn characters leap in from every direction — some cheering with the bar held aloft, some taking a bite with a swooning expression. Brown melting-chocolate wave lines, cream-white shapes, teal stars and pink arrows fill the negative space. The real product floats dead-center, encircled by the illustrated elements. Maximum energy.
Shot 4 · 7.5–10s | End card
Hard cut. An oversized hand-drawn slogan bounces in (brown "CHOCO" + pink "JOY"), with the ChocoJoy product locked crisp and front-facing below it, and a hand-drawn character standing hands-on-hips beside it, satisfied. The brand line "pure joy in every bite". Everything holds with a subtle breathing motion.
Unified animation notes: illustrated elements carry a hand-drawn stop-motion jitter throughout; motion uses bouncy overshoot; the product must physically interact with the hand-drawn characters (hug / lift / lean); abstract color shapes fill negative space, guide the eye and mark the beat; the camera angle keeps shifting (macro → mid → wide → front), with hard cuts between segments.
